Short Video ACADEMY

A complete course on how to succeed on TikTok & Douyin

Last updated: 25 April 2020

one-time payment

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120+ minutes

6 Modules

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24/7 Access

for our expertise in short video, we have been featured by

WHo are we

With thousands of downloads on our Douyin Playbook, including many readers from Bytedance itself, we can officially call our first step a huge success.

As we are deep-diving into a short-video and music app, it made much sense to make a course out of our experiences, so that everybody is able to understand every part of the app. 

Since 2017, we have been actively covering the app, which didn’t get unnoticed. We have been featured for our expertise in TikTok and Douyin by publications as Tech in Asia, TechCrunch, South China Morning Post, Nikkei Asian Review, Glossy and more.

This course will outline how to effectively navigate Douyin and TikTok for you as an individual creator or as a company, the unique benefits it provides, followed by easy to understand visuals on getting started and growth.

INSTRUCTOR

FABIAN (BERN) OUWEHAND

FOUNDER, UPLAB

Fabian is an early adopter in the video industry and has been following the development and rise of Douyin and TikTok from the early days of the app.

He has helped dozens of companies, creators and artist starting on the platform, running multiple campaigns reaching millions of people.

Fabian also helps short video creators with personal development and growth through his talent management and influencer incubator MANY.

INSTRUCTOR

@youcancallmerose

TikTok Creator, 170K Fans

Rosalie, also @youcancallmerose, is a Dutch TikTok creator with 170.000 fans. With a background in acting, Rosalie creates comedy content on TikTok. 

She has been working with major brands in the Netherlands, including HEMA and world famous EDM DJ Armin van Buuren. 

She also manages a community of creators in Europe with MANY.

MODULE 1

Getting started

An introduction to the worlds largest short video app including exclusive insights.

16 topics

Enroll this course

Module 2

Content Creation

We explain you how to create content that people and the app wants to see.

7 topics

More topics are still in production (e.g. Jianying / Viamaker)
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Module 3

Music

How do artists leverage TikTok and Douyin? We bring you cases how we helped artists reach millions.

IN PRODUCTION

Best practises from real artists
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Module 4

Channel Growth

We explain you how to leverage the algorithm in the best way, and how to scale your account.

8 topics

More topics are still in production
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Module 5

Monetization

Exclusive insights on how creators monetise their TikTok or Douyin account besides just brand deals.

4 topics

More topics are still in production
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Module 6

Influencer / KOL Marketing

Insights and best practises work with top influencers who can help you put your brand on the map.

7 topics

More topics are still in production
Enroll this course

What you will learn

1

How to create content that people love

2-2-2

How the TikTok / Douyin algorithm works

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How to grow your account steadily

1

How to create your own unique style

2-2-2

How to monetise my channel

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How to edit videos that work

1

How to work with influencers

2-2-2

How you can grow as an artist

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background story on the company

topics

Module 1: Getting Started

  1. Introduction to this short video course
    ─────────────────
  2. 5 ways to create an account
    ─────────────────
  3. 5 important pages you have to know
    ─────────────────
  4. 6 things you can add to your profile
    ─────────────────
  5. Your personal strategy
    ─────────────────
  6. When is the best time to post a video
    ─────────────────
  7. Building a consistent brand
    ─────────────────
  8. Creating an editorial calendar
    ─────────────────
  9. Identifying your competitors
    ─────────────────
  10. Determine your target audience
    ─────────────────
  11. Channel approach
    ─────────────────
  12. 3 ways to make a popular livestream
    ─────────────────
  13. Users & Demographics
    ─────────────────
  14. Types of content
    ─────────────────
  15. Should I edit my videos in the TikTok or Douyin app?
    ─────────────────
  16. The beauty category

Module 2: Content Creation

  1. 5 steps in creating a successful short video
    ─────────────────
  2. How to create a video that can reach millions
    ─────────────────
  3. Should I DIY or outsource?
    ─────────────────
  4. 3 things you can do before uploading a video
    ─────────────────
  5. Things you should know about the recording page
    ─────────────────
  6. How to edit your videos right
    ─────────────────
  7. What are drafts

Module 3: Music

  1. Still in production

Module 4: Channel Growth

  1. Why is my reach so low?
    ─────────────────
  2. How do trends work?
    ─────────────────
  3. Does it make sense to use hashtags?
    ─────────────────
  4. When can I expect my first viral video?
    ─────────────────
  5. Does camera quality influences my reach?
    ─────────────────
  6. When is the best time to post?
    ─────────────────
  7. How should I structure my content?
    ─────────────────
  8. How should I use music in my content?

Module 5: Monetisation

  1. How to create branded content
    ─────────────────
  2. Earning money with TikTok and Douyin live
    ─────────────────
  3. How much should I ask for branded content (for creators)
    ─────────────────
  4. Does the algorithm recognises branded content?

Module 6: Influencer Marketing

  1. Should I rely on just data when working with influencers?
    ─────────────────
  2. How much does a promoted video cost?
    ─────────────────
  3. How to work with an influencer?
    ─────────────────
  4. What type of influencers exist on TikTok / Douyin?
    ─────────────────
  5. How can I make a deal with an influencer?
    ─────────────────
  6. What data is important to know?
    ─────────────────
  7. How do I communicate with an influencer?

This course is used by

@drewfelipee

190K Fans

@justinmensinkk

70K Fans

@youcancallmerose

170K Fans

@agiiii77

104K Fans

@quintenhyde

92K Fans

@itsnoaa_

50K Fans

@jipzzaza

138K Fans

@jaseyharders

248K Fans

@djlyus

698K Fans

@bellanomade

478K Fans

@dreamon..04

212K Fans

@keaferwestphal

504K Fans

@tim.tok

64K Fans

@iamdanreynolds

299K Fans

@jasonverspaget

181K Fans

What people are saying

Q

Our Academy has a new look and feel. It might be that certain functionalities don't work well yet. If something occurs, please email us at fabian@uplabasia.com. Thanks!